In this web of social media, the trend of using influencer marketing is not new. Big brands like Coca-Cola, Adidas, and Zara often use influencer marketing to introduce new products and offers in the market. These influencers use their huge followers base to drive engagement to the brand campaigns and products.
Influencers are effective tools in making content popular or trending among the masses on social media. Awareness and Review campaigns often require Influencer Marketing to create a positive image of the product or organization. If the influencer campaigns are managed and marketed properly with researched strategies it can lead to huge profits for organizations.
Viacom Media offers a reliable network of influencers and marketing strategies to channel your growth.
What we do and why we do it.
Creating authentic content for influencers to post to their handles. Unoriginal content is often called out in comments and it causes brand devaluation in the audience's eyes. Original content brings a positive response from the audience.
Having a long-term collaboration with influencers creates an impactful connection with the audience. Trust with a brand doesn’t build a day, it takes a lot of time to make the audience into your customers.
Rather than a bland advertisement, the focus should be on creative engagement with your customers. Creative and engaging content is more memorable and sticks more with the audience than simply put advertisements.
We work with measurement tools designed to rate the performance of influencer marketing and social media campaigns. These tools create a much clearer picture of your influencer marketing ROI.