Challenge
Hp is adapting to the changing demands of businesses in the printing industry. HP introduces the Sprocket Photo Printer, which is a pocket-friendly and quick printing option. It also allows you to print immediate stacking photographs in seconds. HP is a well-known brand in the printing industry, we chose to create a product vlog series for the debut of the product.
Solution
Making a product vlog series for a new product is quite easy because people only know what we tell them, but making a product vlog series for a brand is quite difficult because people are familiar with the product. We have been industry experts for the past 5 years, thus we are familiar with production tactics. After a lot of research, we decided to create a product vlog series with a short and simple story, and moving forward, we scheduled the shoot, created the content, and started hunting for the perfect artist and location.
Result
Viacom India created the product vlog series for introducing the Sprocket Photo Printer and allowing people to meet the brand new experience of unrivaled printing. After the successful release of videos, we see that product sales increase rapidly and it has been propelled by the target masses and people begin purchasing the product for their children's minor requirements.
