You want to leave your imprints in the world. You want to receive a recall. You want to be identified and remembered for what you make. This assorts your corporate elements in an intricate story. A must have as long as you want to condition and align your hierarchy down under, and also the first step to paint your corporate identity. By not having it you allow those who do to gain the higher position and authority. Its like having an i-card which showcases your mission and vision to the world.
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