When making our lifestyle videos, we ask H``how can you create an interesting and inspirational story that still feels true and honest?. For great lifestyle content video you need great casting. That means photogenic and very natural acting and performance. You need interesting locations that allow for beautifully composed shots and also natural lighting wherever possible. The TV commercial was always too complicated with too much light and unnaturally perfect settings. But with the incredible advances in the ISO available on the digital format cameras, it means we can often use practical lighting. This is of course a cost effective solution but it also lends itself to natural and realistic photography.
We are living in the digital age where we can build a strong connection with our target audiences by creating a short video or advertise our product because it's a great tool of communication and it also helps to spread your product around the world which is impossible by Physical campaigning. Approximately 90% of people show interest in buying a product online rather than offline.
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