Angry customer escalations is the first step that leads to the spoiling of your brand image. You'd have noticed how ugly do they look on social media, as if they are ugly marks over your company name. From home pages of the organization to your leaders' accounts, the complaints pour in out of contexts like rotting debris, emitting foul vibes about your brand. And most of these crop in due to misinformed usage of a product. You'd agree that helping the customer solve their problems would solve more than 90% of your customer escalations.
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