Swift Stories

Read interesting and popular media, corporate and industry-related stories from around the world.

Attracting Negative Attention With Sound

Planning your next ad to attract your audience with catchy sound effects or blasting music or a hooking jingle? Beware, 66% of the customers hate videos that play with sounds automatically.

Engage Via Interstitial Ads

A relatively new form of ads known as interstitial ads is taking major space in apps. These are ads that are displayed at stopping points in-game and offer some in-app rewards to the users for watching them. They are highly engaging and take 100% of users' screens and attention.

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