A day in a life of videos gather mass appeal as it helps peek into the life of an individual who is different from yourself or someone who you aspire to be/live the life of. This kind of videos help the audience fantasize about being in the shoes of your employees and thus create a demand for that position/want to be a part of your company. All summarized in 60 seconds which is the perfect amount of time for people to watch and recall it.
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