With the increasing amount of online media consumption, the scope of presenting ads online has increased multifold. Creating online commercials is a surefire method of hitting 3 targets simultaneously. Reaching your specified target audience, getting the statistics behind who is spending what amount of time looking at your ads and thus find out the conversion rates directly allowing for a quality data analytics through various tools. As well as being budget friendly as opposed to the massive budgets required for TVC productions.
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