"Over the centuries, the media for political campaigning might have evolved but the purpose remains the same? to cause emotional, attitudinal, or behavioural change among the audience. The speed and accessibility of the internet and the higher stimulation and retention levels of the audio-visual format make online campaign videos an influential tool for political causes. So, this our creative team dissects the mindset of the political audience and the ins and outs of creating an effective political campaign video."
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